This was a spec project to create a commercial with HOKA running shoes. The signature slogan “Fly Human Fly” represents an “unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains”.
Commercial Video
In this commercial, I wanted to showcase the shoe in various scenic locations such as a suburban residence, Kapiolani Park, and at Waikiki Beach. The vibe we wanted to capture is energetic, rhythmic, and upbeat as HOKA’s branding is rooted in optimism.
Here I show behind the scenes of the gear I used for the shoot (Sony FX3 and a7s3), my creative thought process, and how we efficiently used our time to film our shots.
